Content Curators 2024-2025
STUDENTS CURATORS: ESCP & HEC Paris
Alfiya Shaikh
ESCP Business School
Born and raised in India, I grew up on a healthy diet of magical folk tales, religious myths, and all the books from my school library. It did not take long to understand that stories have power. They make blank pages worth looking at, ordinary people worth listening to, and man-made ideas worth dying for.
Back then, my storytelling mediums were conventional: pen on paper, my voice on a stage, or poetry. During my Bachelor’s in Computer Engineering, I found a new medium: data. I could use graphs and statistics to build structured stories out of confusing numbers. In my first job as a Business Analyst in PwC, I used Powerpoints to do the same thing.
Soon, I gravitated towards the business world, and am now pursuing a Master’s in Management at ESCP. I’m here to give my stories a purpose, to use them as forces of reflection and change in the world. Particularly in the luxury industry, stories matter. Quality and beauty add value, but stories lend a soul. A handbag becomes a Birkin, or a watch becomes a Patek. Stories are how we lift the ordinary and make it memorable.
As I speak, my generation is writing its own story. I wish to step in and understand where our present chapter is going, and why. Through the GenZ Observatory, I hope to put into words what the pulse of an entire generation sounds like, and be what I’ve always wanted: a storyteller.
Erika Azzopardi-Kawahara
ESCP Business School
Because of my rich Japanese and French heritage, I am shaped by a unique blend of cultures, which has become integral to me and forms the basis of my academic journey as a master in management student at ESCP Business School, currently in premaster year. Japanese arts, in particular, have deeply affected my worldview, and I grew up to be persistently curious about the world around me because of my two cultures which happen to be extremely different.
Furthermore, I trained intensively as a pianist for over a decade, the majority of which was spent at a Conservatory. This musical journey has not only honed my creativity but also refined my discipline and broadened my perspective. It has given me a profound understanding of balance, the subtle interplay between music and the listeners but also how profoundly creative expression shapes one's mindset.
I am thrilled and feel empowered to bring these influences to the Gen Z Observatory. Working alongside a team eager to understand the plurality of views and reflect on how we share different concepts aligns perfectly with my passion for cross-cultural insight.
Ishita Arora
HEC Paris
Growing up in a vibrant, multicultural country, I was constantly navigating different worlds—learning the strength of community while working to find my own place within it. These early experiences, along with the ups and downs of self-esteem, helped me define who I want to become: someone who strives to make the world better. This journey toward purpose led me to found a not-for-profit in high school and lead diverse teams on projects aimed at creating tangible impact, from consulting competitions to initiatives for underserved communities.
Today, as I pursue my Master’s in Management at HEC Paris, my background in business development meets my commitment to social innovation. My experiences across Asia and Europe have taught me the value of empathy and resilience, as I’ve adapted to various cultures and connected with colleagues from all walks of life. These connections, paired with my work in mental health and community-building, fuel my mission: to help organizations make impactful, purpose-driven choices that resonate with the values of our generation. Through Gen Z Observatory, I’m excited to explore how we’re reshaping leadership, equity, and sustainability—bridging individual growth with collective progress to create a brighter, more inclusive future
Janna Asghari
ESCP Business School
My name is Janna Asghari, I am a second-year bachelor’s student at ESCP Business School in Paris with a passion for literature, cultural exploration, and meaningful research. Growing up in Dubai’s multicultural landscape, I was surrounded by an environment that celebrated diversity and shaped my view of the world, allowing me to gain an early appreciation for diverse perspectives and storytelling, which has continued to shape my journey.
My commitment to literature has been recognized with two consecutive awards in school for literature and poetry, and I was honored to be a part of the Harvard Global Writing Competition. Attending Harvard Journalism initiatives allowed me to learn from esteemed journalists from CNN and BBC News, transforming my understanding of storytelling. This experience opened my eyes to the power of narratives in connecting people, fostering empathy, and addressing critical societal issues. The insights I gained there have become a driving force behind my dedication to storytelling that goes beyond words and creates bridges across cultures and generations.
Athletics has been another cornerstone of my life. Since age nine, I have pursued competitive swimming, winning a silver medal at the European Championship in the 5km oceanman open water race and becoming the fifth fastest female swimmer in the oceanman World Championships. Beyond competition, I am passionate about promoting inclusivity in sports. Through volunteering with disabled children in Dubai and working in inclusive sports programs, I have seen firsthand the power of sport as a unifying force, inspiring my commitment to breaking down barriers for all athletes.
As a part of the Gen Z Observatory, I am excited to contribute my experiences and insights to explore the intersection of diversity, creativity, and generational impact. We have the opportunity to amplify our generation’s voice and uncover ways in which we can meaningfully influence our communities and the world on a large scale.
Maria Paula Enriquez
ESCP Business School
Coming from Quito, Ecuador, a country full of strength, love, and energy, I have been shaped by a vibrant mix of cultures from the beginning. From the age of three, thanks to my school, I was immersed in different languages and cultures, starting with Chinese, Portuguese, and English. Learning these languages wasn’t just about words; it was about seeing the world through new lenses.
At 17, I wanted to explore my limits, so I took on German by myself and moved alone to Frankfurt for a year. This incredible experience revealed my love for cultural differences and adaptability. Inspired by this, I began my Bachelor’s in Management at ESCP, studying in Paris and Turin, and now I’m completing my final year in Berlin.
Over the past few years, I’ve done internships in Marketing, Sales, and Finance, taking this time to explore the fields that excite me most. I have always considered myself a lifelong fashion lover, especially drawn to the diverse world of styles and creativity in this sector. This year, I’m diving into fashion to push my limits and see how I can grow in a field I’m passionate about.
Joining the Gen Z Observatory excites me because it offers a platform to apply my curiosity and international perspective in an analytical, unique, and captivating way. I believe everyone has something valuable to contribute, and I’m eager to learn from my peers as we explore the essence of our generation. Driven by optimism, I hope to inspire others to pursue their dreams and am thrilled to engage in discussions that celebrate the rich diversity of Gen Z.
Teodora Radenovic
HEC Paris
Born in Serbia yet molded by the internationalism of a French education, I have aspired to fill my days with encounters that challenge and ideas that inspire. My studies, a Bachelor in Politics and Governance at SciencesPo and a degree in Economics followed by the Double Master between HEC and SciencesPo, have allowed me to fullfill that aspiration. I had the chance explore dozens of disciplines and make connections with peers from the four corners of the globe.
Every part of my path- academically intersectional, culturally rich, and purposefully multidisciplinary- has taught me to deconstruct perspectives and dismantle assumptions in order to approach experiences with curiosity and critical thinking. I think that is at the core of the Turning Point Research Chair and will guide my work as content curator at the Cartier Gen Z Observatory. This is my chance to listen, deconstruct, and tell the stories that reveal the heartbeat of our shared, complex future.
Yelissah Gabala
ESCP Business School
I am both Ivorian and American, having grown up in multiple African countries due to my parents' careers. After moving to the U.S. in high school, I navigated the challenges of adapting to a new culture, language, and education system. Wherever I lived, I embraced learning from different cultures and sharing my own experiences, which fueled my passion for understanding human behavior, art, and technology.
These interests led me to pursue a BBA at Emory University, where I majored in marketing and strategic consulting, focusing on areas that integrate people and creativity with business strategy. I am currently pursuing an MBA in International Management at ESCP Business School, with a focus on entrepreneurship, innovation, and how businesses can bridge cultural and technological shifts.
As a content curator for the Gen Z Observatory, I am excited to explore subjects such as authenticity and interpersonal relationships in this new digital era, where the integration of intercultural awareness, and self-expression plays a crucial role in being oneself while belonging to a globalized community. It defines much of our generation’s identity. Being part of this team will allow me to discuss and debate on a variety of topics that are relevant to me and my peers. I can't wait to meet everyone.
Cartier Curators: Worldwide
Alyssa Zul
Cartier
I’m Alyssa and I joined the Maison over 2 years ago as part of the Media team.
I’ve always been intrigued by the world of luxury and the importance of brand identity. After graduating with a specialisation in Marketing, I spent 2 years with Guerlain, LVMH overseeing communications projects around the SEAO region. I enjoyed exploring the world of Beauty, but wanted to understand the luxury industry even deeper – and here I am!
Born and raised in Singapore, in my free time, my passion lies in discovering new eateries and spending time with my kitten.
Back in 2018, I embarked on a 6-month exchange program in Canada. This opportunity unravelled my love for travelling, especially when I visited the Rockies in Banff. Today, I hope to visit a new city each year to experience new sights and cultures.
I’m really excited to be part of the Gen Z observatory and connect with my fellow peer in understanding how the trends, interests and behaviours of this generation will shape our Maison in the future.
Bérénice Chavarin
Cartier
Greetings from Paris ! I’m Bérénice from France, the most amazing country of the world (French people are not biased), I used to live in the US, Canada, Spain and Hong Kong. Through these experiences, I had the opportunity to learn new cultures, discover different mindsets and meet new people diversity, byalways bringing my “French touch”.
I joined Cartier as Business Analyst in Hong Kong where I learnt dynamics of Asian luxury model, and where I became a truly Dim Sum expert.
I am now the Client Performance & CRM Analyst of Cartier France. My role is transversal as everything is starting from the client : my objective is to understand who our clients are, what are they journey in the Maison, and how to recruit and retain them. I am reporting client performances, spreading client knowledge, building client treatment and clienteling synergies, and monitoring our growth opportunities.
Being part of the Gen Z Observatory is the opportunity to learn new dynamics of our generation, to meet people from different background, and enrich my client insights.
Carmen Ren
Cartier
From a fishing village to a tech metropolis in one generation - that's not just Shenzhen's story, it's mine too. I'm the product of a city that reinvented itself faster than what you call an "economic miracle." This planted a seed of an enduring fascination: how do our environments, tangible or otherwise, shape who we are and what we dream of becoming?
I carry this question with me throughout my career. From researching the art industry at Christie’s to joining Cartier's High Jewelry team, I’m fortunate to observe how aesthetics express our evolving cultural values - a visual language that both reflects and influences societal shifts.
These days, you'll find me in New York, absorbing ideas from the city's diverse makers, thinkers, artists, and technologists. As a community, we're shaping and making sense of a world where the rules seem to change at every blink.
I speak Mandarin, Cantonese, English (plus a growing Duolingo-streak for Spanish). Fluent in cultural code-switching, I hope to bring to the observatory a genre-bending toolkit and my perpetual curiosity about the human experience in flux.
Outside of work, I'm often doodling away in my sketchbook, hunting down spots for a good bite or curled up with a good film. I've got a bit of a weakness for shiny new tools, and always chasing a perfect workflow for efficient language learning.
CaShala Stewart
Cartier
I am CaShala Stewart, born and raised in sunny South Florida. I began my Cartier journey in 2015 at our Miami Design District boutique where I gained valuable experience in operations and had the honor to join Cartier North America’s inaugural Diversity, Equity, and Inclusion Council cohort. Driven by my passion to foster sustainable impact by creating a sense of belonging for all, I relocated to New York City to progress into my current role as the Assistant Manager of Diversity, Equity, and Inclusion.
In this role I have the pleasure of leading the DEI Council, an action-oriented group of committed employees whose mission is to advance DEI across our network and strengthen our workplace culture. I also partner with cross-functional teams to support and develop local DEI initiatives and programming.
Outside of work, I enjoy traveling, hosting friends, and visiting the latest museum exhibits across the city. I also love curating playlists inspired by my mood. I am no DJ, but there is nothing like having the perfect soundtrack to match the vibe!
Claire Dong
Cartier
I'm Claire Dong from China, a luxury industry enthusiast with a penchant for jazz. My career began with Cartier in 2013, post my studies in Australia, where I navigated the professional and cultural landscapes of Paris and New York. In 2017, I returned to Shanghai, taking on diverse roles from watch specialist team to strategic transformation project and strategic marketing for Cartier China, and now I'm venturing into business development.
My first challenge at workplace was working in French, a language I was initially unfamiliar with, but it set the tone for my journey of continuous learning and growth. Much like jazz, I find beauty in the unexpected harmonies of cross-cultural communication. Let's improvise together and explore the melodies of our potential
Garance Courtois
Cartier
I’ve been working at Cartier in Paris for a year and a half as the logistic responsible of the high jewelry pieces made by the external workshops. My mission, along with my team, is to supervise the development and fabrication of the high jewelry pieces realized by our partners.
I’ve always worked in jewelry, from the workshop to the Maison, choosing the manufacturing side for it means working closely with the craftsmen. Manufacturing, especially in high jewelry, is a great mix of know-how, craftsmanship and Human which stimulates me and gives meaning to my job.
Personally wise, I’m very fond of philosophy - I completed a philosophy license while studying at ESCP - in the way that it questions existential matters we all deal with consciously or not. More concrete and light but still very important: I love swimming!
Hannah Park
Cartier
Hello from Seoul, Korea!
I joined Cartier over 2 years ago as Media Executive, in charge of Offline and Online ad campaigns to create Marketing & Communication synergy. Before joining the maison, I have background in Advertising agencies starting from intern which led my career path to current position.
Media is always changing and evolving, and Cartier is also the maison never stops learning and improving. Both maison and the work I do, encourage me to keep growing for the betterment. When I’m not working, I like to go outside office/home and try out different sports and hobby.
Pilates, regular work out at gym keeps me to be more sustainable, and sometimes to chill in the mountains or at the beach brings more energy to my daily life.
These days I’m got to have more interest in clothing (how to wear good clothes) and interior design for better surroundings, which is also for myself.
Besides above, I hope to share more ideas with Gen Z observatory and looking forward to fruitful discourses with all of the members.
Javier Serrano
Cartier
As a child of globalization, I have been fortunate to fully immerse myself in a diverse array of culture throughout my life, splitting my time between Europe and Latin America. Presently, I am proud to be back in my chosen home Mexico City and to represent this culturally diverse and vibrant country.
I had the privilege of joining the Cartier Maison six months ago, where I currently work as Product Manager for Jewelry & Eyewear, applying localized consumer knowledge to create adapted marketing strategies that cater to our consumers needs. Both personally and professionally, I am driven by innate curiosity and passion, and an unwavering dedication to providing added value to our clients in every step of their journey.
I am excited to join the Gen Z observatory and eager to take this opportunity to explore Gen Z through in-depth research and gain a diverse array of insights that will equip our market with the tools needed to push our marketing and commercial boundaries.
Lou Lallement
Cartier
My name is Lou, and I joined Cartier International in Paris over three years ago, initially as an intern in the Creative and Strategic Communication team. Since then, I have continued to grow within this department and now, in my role as a Creative Strategic Planner, I contribute to translating the Maison’s global vision into inspiring stories and defining its communication platform for all strategic product launches and activations. This position requires constant observation of the world around us, allowing me to highlight my analytical mindset, sense of aesthetics, and creativity.
My academic background, including a master’s in Branding from CELSA and a specialized master’s in Luxury Management from the Institut Français de la Mode, has also provided me with the essential tools to understand the mechanisms, trends and societal phenomena at play in the captivating world of fashion and luxury.
Becoming a curator for the Gen Z Observatory is, therefore, a true opportunity for me. Confronting my daily work, which blends research, analysis, and inspiration, with issues related to our generation makes it even more relevant, personal, and meaningful. I am very excited about engaging with this diverse community throughout the year and exchanging ideas and insights that will help us better understand our worldview and the values that drive us as Gen Z.
Margherita Petrarca
Cartier
I’m Margherita, the youngest of three siblings. I grew up in a small town in the center of Italy, but for the past 12 years, Milan has been the city I call home.
From the very beginning of my career, I’ve always had a clear goal: to work in PR. For me, this means nurturing a genuine passion for the stories, values, and creativity of the brand I work with, and sharing them with the world in the most authentic way possible.
Two and a half years ago, I had the opportunity to join Cartier as Jr Digital PR and Influencer Manager. The heart of this job is relationships: building authentic connections with people, creating dialogues and telling the Maison’s stories through unique and genuine voices.
I am very curious and a great observer. I love getting lost in the details, discovering the nuances of what surrounds me, and trying to uncover the stories hidden behind every image, gesture, or word.
I’m excited to join the Gen Z Observatory because I deeply believe in the power of the new generation. Gen Z has a unique, fresh, and revolutionary view of the world; I’m thrilled at the idea of immersing myself in their universe, observing their behaviors, tastes, and ways of expressing themselves.
I’m ready to bring my curiosity, passion for stories, and love for human connections to this exciting new chapter!
Murillo Do Nascimento Moreira
Cartier
My name is Murillo, and although I currently live in Paris, my journey has taken me much further. I was born in Brazil and grew up in Brussels, Belgium, where I graduated from the University of Art and Design. Surrounded by people from all over the world, I was constantly immersed in an environment of creativity, collaboration, and cultural exchange.
Working at Cartier International at HQ in the Store Visual Merchandising team taught me the significance of how design, display and storytelling influence the way clients engage with a brand across generations. It’s a powerful intersection of creativity, consumer experience and an essential business support.
In my free time, you can often find me wandering through art galleries, museums, or browsing the design section of a bookstore. I love traveling, meeting new people, and recently discovered the excitement of auction houses. I value diversity, curiosity, and creativity—three dynamic words that, to me, form a loop of constant inspiration, unexpected discoveries, and open-minded acceptance.
For me, Gen Z has redefined how I view the world. Their approach to consumption and the future brings a refreshing perspective on how life should be lived, with an emphasis on authenticity and sustainability.
I’m honored to be part of the Gen Z Observatory. It represents a valuable opportunity to learn, exchange ideas on current issues, and, hopefully, make a positive impact on someone’s life.
Sana Hirayama
Cartier
I am Sana Hirayama. I joined Cartier Japan as a new graduate in 2022 and started my career as a client advisor in a department store boutique. Last year I moved to the office and currently belong to Corporate Initiatives, where I work as a coordinator and support various projects and events. Our mission is to enhance the company’s value through timeless and non-commercial global and local projects.
During my university years, I studied aesthetics and science of arts, mainly on western art history. Learning about the historical context in which the masterpieces were painted and researching the meanings they hold was very interesting. Besides my original interest in arts and aesthetics, the Tank Française, passed down from my grandmother to my mother and then to me, was the beginning of my story with Cartier.
I am delighted to be part of this year’s The Gen Z Observatory team and look forward to interacting with my colleagues from other markets. I believe that my experience in both boutique and office, as well as my time living in the Middle East and South America, will bring diversity to this programme.