Aspiration to Inspiration

Cartier - ESCP - HEC Paris

 

Who are we?

A think tank for Cartier in collaboration with ESCP & HEC as part of the Turning Points Research Chair.

The Gen Z Observatory is a modern think tank composed of students and Cartier worldwide employees that explores emerging generational and cultural changes. Curators study societally pertinent questions from the lens of Generation Z and discuss such topics as sustainability, future of work, and love.

“Research and education play a fundamental role in helping change existing practices and models within the luxury sector. As an international luxury Maison, we remain committed to actively support those who are addressing these challenges to inspire the next generation. This means further fostering dialogues between business and education, for a concrete and durable impact.”

- Cyrille Vigneron, Chairman of Cartier Culture and Philanthropy

“We created the Gen Z Observatory to offer a deeper, more meaningful perspective on generational differences.

Our aim is to challenge stereotypes on generational differences, and to look beyond the surface to uncover fundamental shifts in perceptions and values, on a range of social and personal issues.”

-Ben Voyer, Turning Points Research Co Chair

 

Content Curators x Creativity: From Aspiration to Inspiration

Testimonials from Martina Bersani and Sylvie Rood at the Foundation Cartier

 

Digital Diary x Gen Z Perspective

Produced by David Sigant-Boatman

 

Gen Z on education system rethink

 

Gen Z Observatory Press

  • HEC Paris

    Cartier Turning Points Chair: 12 Students join the Gen Z Observatory

    Last September, HEC Paris and ESCP Business School launched a call for applications from students to join and formed a teal of content curators. To apply, students had to send a 90-second creative video to convince the jury they had what it takes to become part of the curators team.

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  • ESCP

    Cartier Turning Points Chair: 12 ESCP and HEC Paris students on boarding the Gen Z Observatory

    Want to learn more about who they are? 5 Questions to our ESCP Content Curators

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  • The Choice-ESCP

    3 motivational levers behind Gen Z’s choices in the workplace

    To understand what drives this generation’s choices in the workplace, the Gen Z Observatory, an initiative of the Cartier-ESCP-HEC Paris Turning Point Research Chair, explored the topic of the perfect future workplace by combining reports and generational trends, such as the latest study from EY.

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  • HEC Paris

    New Cartier Chair Design to Study Major Societal Changes

    HEC Paris, ESCP and Maison Cartier formalized a groundbreaking partnership on January 29, 2021, by launching a Chair devoted to researching societal challenges and new business practices.

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